I trust you're well and looking forward to the upcoming summer season.
Before some slip away for some summer fun however, we wanted to bring you up to speed on Paradise Publishers' activities. I'm excited to share some of the latest developments and ongoing projects here:
Our business model is a simple one: Provide quality content and resources online free of charge and sell advertising space within these online properties (just like traditional magazines and newspapers do).
While most start-ups focus on selling space before building traffic, we've done the opposite. We've built a large readership base and are now ready to sell our space.
We have everything – the traffic, the right demographics (an info-hungry and educated audience), the latest Rich Media technology, below market costs. To convert this potential into profit, we're now actively seeking a capable salesperson that can get us in front of big names like Sony. Numerous corporations are spending millions on related products and we need to get in front of them. I would pick up the phone myself but confess I'm not best suited for this role, aside from my time commitments alone as C.E.O. With these big names you often only get one 'kick at the can.'
Advertising Rep Needed: In a recent conversation with a shareholder, I was asked "What is the best way for Paradise Publishers to boost its revenues right now?"
My answer was quick and simple, "Hire a sales representative to sell our currently available advertising space." This is the one thing we can do today, without having to create anything else which would increase revenues by $65,000-100,000+ per month.
If you know anyone suited to do this that would be interested in earning 40% of a potentially $780,000 or more annually please let them know about us.
Our team is missing this qualified person and in my eyes, the opportunity cost is about $65,000+ each month.
Greater Growth: As mentioned above, our audience keeps growing. Free-eBooks.net alone is now getting 1049 new members per day (7 day average). It's also attracting 16,508 visitors per day which means that we should get nearly half a million visits in May. These visitors are also checking out over 100,363 pages per day (3 million+ a month)- all new records for us!
Turning Our Members Into Our Own Sales Force: With a little "out of the box" thinking on how we can generate more leads without counting 100% on a Sales Rep as mentioned at the top, we've been developing our own Affiliate Program.
For those not familiar with affiliate programs, they're goal is to reward people who refer clients to a business. Generally, this is done via cash commissions based on a percentage of the value of goods or services sold. They are tracked online with unique links and software programs for accounting and reporting.
In our case, the program is intended to work as such (I'll keep this as brief as possible but bear with me):
1) Our existing members are each issued a Unique Referral Link. For example Member A will be issued a link such as: www.ParadisePublishers.com/Advertising1234.com (with the "1234" being Member A's unique code)
2) Member A can then use this unique link to refer potential advertisers to us. For example Member A works for Company X. Member A sends an email to the marketing department of Company X stating, "You guys should advertise with Paradise Publishers. Have a look at them here: www.ParadisePublishers.com/Advertising1234.com" -end email-
3) The marketing department of Company X clicks on the link, www.ParadisePublishers.com/Advertising1234.com within that email and is taken to webpage which; i) contains information about our advertising solutions and ii) a contact form.
4) When the marketing department fills in this contact form and submits it to us, we're then able to determine that they were referred to us by Member A because they came in through that member's unique link www.ParadisePublishers.com/Advertising1234.com (again the 1234 is assigned to that member only and each member will have a unique link they can use)
5) If Company X decides to purchase advertising from us, we will reward member A with 25% in commissions.
Programs of this nature are often used to get people to help promote a company's products. In fact Amazon.com, one of the first companies to introduce affiliate programs can base most of its success on its affiliate
For example if you click this link, http://www.amazon.com/gp/homepage.html/002-3606562-4925641 to Amazon.com and buy a book there, Amazon will send Paradise Publishers a 7% commission.
This has never been tried (to our knowledge) for advertising sales referrals so we're interested to see the results. The program is set to roll out next Wednesday, May 28, 2008.
Membership Upgrades: Another important item, we're establishing is an upgraded membership offer to new (and existing) subscribers. We're looking to build value packages which we can sell to our members as part of an upgraded membership package. Right now for we're discussing partnership options with Limitless One which would issue upgraded members (in the US) membership cards redeemable for huge discounts at 2 million plus existing retail locations (including many brand names you know very well).
For example, in return for a $5 monthly membership fee, as an Upgraded Free-eBooks.net member, you could save yourself hundreds of dollars a month at many of the places you already shop with your Free-eBooks Membership Card.
We're currently exploring ideas but again the goal is to provide value, which we can then sell as part of upgraded membership offer. If you have any suggestions that might appeal to our membership base please do let us know.
Administration Finance News Re CUSIP #: A group of Brokers in Germany has inquired about making several considerable investments in Paradise Publishers but first asked that we register our stock with the CUSIP Bureau. We have done so.
For your records our CUSIP NUMBER is 699089 108
And, our ISIN NUMBER is US6990891086
Public Exchange Preparations: We now have everything lined up to go public except for the last piece of funding to cover final legal and accounting costs which have been presented to us at $30,000.
If you're aware of anyone interested in acquiring a piece of Paradise at pre-market discounts, please contact me immediately.
We're only extending this offer to a selected few at this time but the goal is to get the listing live by the end of June to avoid summer delays.
Well, that's all for now. It's a wonderful time of anticipation as our success becomes more and more evident, not only from our subscriber numbers but from our market value potential too.
I wish you the very best and remind you that my virtual door is always open. Please don't hesitate to contact me at anytime.
All the best,